Dynamics of development of ‘Yandex’ as a digital ecosystem

For citation: Tyshetskaya A. Dynamics of development of ‘Yandex’ as a digital ecosystem // Mediascope. 2025. 1. Available at: https://www.mediascope.ru/2904

© Anna Yu. Tyshetskaya

PhD, director of NRU HSE – Saint-Petersburg (St.-Petersburg, Russia), atyshetskaya@hse.ru

Abstract

The article presents an analysis of one of the largest Russian digital ecosystems – Yandex. It analyzes organizational changes and the dynamics of Yandex's main business segments from its foundation to 2023 inclusive. Particular attention is paid to the characteristics of the company's media communications assets and their role in building a digital ecosystem. This article is a continuation of the work on describing Russia's digital ecosystems, which the author began using VK. The results of the study open up the possibility of moving on to a comparative analysis of digital platforms and generalizing knowledge about new players in the national media market.

Keywords: digital platform, digital media ecosystems, media communications, digital media, social media, network effect

Notes

Ofitsial'nyy sayt kompanii «Yandeks» [Official web-site of the company ‘Yandex’]. Available at: https://yandex.ru/company/news (In Russian)

Otchety «Krupneyshie rossiyskie ekosistemy» v 2020, 2021,2022, 2023, 2024-2025 gg. [Reports ‘The biggest Russian ecosystems’ in 2020, 2021, 2022, 2023, 2024–2025] Available at: http://spektr.team/tpost/g8cbrog5l1-issledovanie-krupneishie-rossiiskie-tsif (In Russian)

Yandeks popal v desyatku [Yandex got into the top ten]. Vedomosti. 2008. 25 January. Available at: https://www.vedomosti.ru/newspaper/articles/2008/01/25/yandex-popal-v-desyatku (In Russian)

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