Concepts of theoretical and practical communication models in public relations and negotiations: experience of ssystematization

For citation: Grinberg T. Concepts of theoretical and practical communication models in public relations and negotiations: experience of systematization // Mediascope. 2022. 3-4. Available at: http://www.mediascope.ru/2776

© Tatiana E. Grinberg

Doctor of Philology, Professor at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), e-mail: gritajourn@mail.ru

Abstract

The presented article is an attempt to correlate theoretical communication models based on its purposes and content with practical models of public relations and concepts of negotiations. The author suggests that all models developed in various spheres of activity with different degrees of additions and extensions correspond to the division into linear, interactionist and dialogical models of communication.

Key words: communication models, public relations, negotiations, informing, manipulation, cooperation.

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