Mobile media consumption of video content by Generation Alpha

For citation: Shvychenkova Yu., Kuglova L. Media mobile consumption of video content by Generation Alpha // Mediascope. 2022. 1. Available at: http://www.mediascope.ru/2768

© Yuliya A. Shvychenkova

Research assistant at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), +79269192469, e-mail: mokuroshiki@gmail.com

© Lyudmila A. Kruglova

PhD in Philology, associate professor at the Chair of Television and Radio Broadcasting, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), +79161783703, e-mail: abiljo@mail.ru

Abstract

The article presents the results of a study of mobile consumption of video content on the Internet by junior schoolchildren in Moscow. Based on a survey of 401 elementary school students of leading Moscow secondary educational institutions, an attempt was made to identify video consumption sites, activity in social media, content and thematic preferences, personalities, as well as the duration of contact with video material.

Keywords: Media Consumption, Video Content, Younger Schoolchildren, Audience Behavior, Video Consumption

Notes

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Meet Alpha The Next Next Generationhttps. The New York Times. Available at: www.nytimes.com/2015/09/19/fashion/meet-alpha-the-next-next-generation.html?searchResultPosition=4 (accessed: 11.02.2022)

Raspredeleniye naseleniya po vozrastnym gruppam na 1 yanvarya 2021 goda i v srednem za 2020 god. [Distribution of the population by age groups as of January 1, 2021 and the average for 2020]. Federal'naya sluzhba gosudarstvennoy statistiki. (In Russian). Available at: https://rosstat.gov.ru/folder/12781 (accessed: 05.01.2022)

Raznitsa pokoleniy: kakiye oni — Generation Z i idushchiye sledom «al'fy»? [Raznitsa pokoleniy: kakiye oni — Generation Z i idushchiye sledom «al'fy»?]. RBK. (In Russian). Available at: https://trends.rbc.ru/trends/futurology/5dfcabbf9a7947a532b7f9a5 (accessed: 13.02.2022)

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