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Social Media and Politics: Reinterpretating the Nature of Youth Political Participation

Научные исследования: 


For citation: Gureeva A.N., Dunas D.V., Muronec O.V. Social'nye media i politika: k voprosu o pereosmyslenii prirody politicheskogo uchastija molodezhi [Social Media and Politics: Reinterpretating the Nature of Youth Political Participation]. Mediaskop 3. Available at:


@ Anna N. Gureeva

Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia),

@ Denis V. Dunas

Senior researcher at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia),

Ol'ga V.Muronec

Senior Lecturer at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia),



Contemporary media audiences, especially young people, are often associated with apolitical views, and their activity in social media on socio-cultural issues is not perceived as political activity. Today, however, both the forms of political participation and its content have been significantly transformed. The article explores the problem of socio-cultural determinacy of contemporary political activity on the example of representatives of Russian youth, its focus on social change in everyday life.

Keywords: Media activism, mediatization, politics, youth, social media.



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