You are here

Development of Ideas about Factors Determining TV Programs Rating

Научные исследования: 

Development of Ideas about Factors Determining TV Programs Rating


For citation: Batyrshin R.I., Sharikov A.V. (2016) Razvitie predstavleniy o faktorakh, opredelyayushchikh reytingi teleperedach [Development of Ideas about Factors Determining TV Programs Rating]. Mediaskop 4. Available at:


© Radik I. Batyrshin
PhD, Chairman of the Interstate TV and Radio Broadcasting Company "Mir" (Moscow, Russia),

© Alexander V. Sharikov
PhD, Professor of the National Research University Higher School of Economics (Moscow, Russia),



The main idea of the article is to show how, starting from the middle of the XX century, there was understanding of the various factors that affect the television audience size in the USSR and post-Soviet Russia. The article traces the process of thinking about new factors that affect the behavior of the television audience which formed with the development of television and television viewing measurement systems. Schematically, it could be represented as follows: formation of ideas about components of the TV programs' content and supply forms that attract an audience; understanding of the temporal factors (times of day, weekdays, seasons); understanding the impact of the number of received TV channels; consideration of the TV program type; understanding of internal audience dynamics (arrival on the TV channel and exit TV channel); understanding of the physical factors that affect the behavior of the TV audience (in particular, weather, geomagnetism, solar activity et al.); understanding of different social and cultural factors, including institutional ones that influence the TV audience size. The generalization of the above groups of factors allowed the development of a universal model called "the Audience Size Factors System Model' (ASFS-model).

Keywords: television, TV, television audience, TV program rating, ASFS-model.




Afanas'eva A. Telekanaly poigrali knopkami: setevoe izmenenie numeratsii uvelichilo auditoriyu [Television Channels Played Buttons: Network Renumbering Increased Audiences]. 13.07.2016. Available at: (accessed: 24.11.2016).



Batyrshin R.I. (2011 a) Auditoriya telekanala «Mir»: takoy raznyy zritel' [Audience of the TV Channel 'Mir': So Different Viewers]. Medi@lmanah 1: 14−21.

Batyrshin R.I. (2011 b) Problemy formirovaniya edinogo informatsionnogo prostranstva SNG (na primere deyatel'nosti mezhgosudarstvennoy teleradiokompanii "Mir") [Problems of Formation of the CIS Common Information Space (Example of Activities of the Interstate TV and Radio Broadcasting Company "Mir")]. Moscow: HSE Publishing House.

Batyrshin R.I. (2011 c) Telekompaniya «Mir» kak instrument formirovaniya edinogo informatsionnogo prostranstva SNG: dis. ... kand. filol. nauk.[TV Company "Mir" as a Tool for the Construction of a Common Information Space of the CIS. PhD philol. sci. diss.]. Moscow.

Batyrshin R.I. (2011 d) Teleradiokompaniya «Mir»: formirovanie edinogo informatsionnogo prostranstva Stran Sodruzhestva. Nauchnoe izdanie. [TV and Radio Broadcasting Company "Mir": the Formation of a Common Information Space in the Commonwealth of Independent States. Scientific publication]. Moscow: Institute for Advanced Studies of radio and TV employees Publ.

Bourdon J., Méadel C. (eds.) (2014) Television Audience Across the World: Deconstructing the Ratings Machine. Springer.

Grigor'eva V.A., Zhivoderov V.E. (1971) Izuchaem nashu auditoriyu. [We are Learning Our Audience]. Moscow: State Committee of the USSR Council of Ministers for Television and Radio Broadcasting Publ.

Kolomiets V.P. (ed.) (2001) Telereklamnyy biznes: informatsionno-analiticheskoe obespechenie [Television Advertising Business: Information and Analytical Support]. Moscow: International Institute of Advertising Publ.

Kuznetsov G.V., Tsvik V.L., Yurovskij A.Y. (eds.) (2002) Televizionnaya zhurnalistika [Television Journalism]. 4th ed. Moscow: Moscow State Univ. Publ.; "Vysshaya shkola" Publ.

Lowson D., Watts A. (1989) How the Weather Affects Television Viewing. Admap January: 25−32.

Pervova N.A. (2007) Vliyanie pogody na telesmotrenie: britanskiy opyt issledovaniy [The Impact of Weather on Television Viewing: British Research Experience]. Reklama: teoriya i praktika 1: 48−50.

Sharikov A. V. (2006) O faktorakh, vliyayushchikh na povedenie televizionnoy auditorii [On the Factors Influencing the Television Audience Behavior]. Izvestiya Samarskogo nauchnogo tsentra Rossiyskoy akademii nauk. Spets. vypusk «Aktual'nye problemy gumanitarnykh issledovaniy» 2: 46−55.

Sharikov A.V. (2007) O vliyanii zemnoy i kosmicheskoy pogody na televizionnuyu auditoriyu [On the Impact of Terrestrial and Space Weather on the Television Audience]. Reklama: teoriya i praktika 1: 52−65.

Sharikov A.V. (1997 a) Ritmy gorodskoy teleauditorii Rossii [Rhythms of the Urban TV Audience in Russia]. Moscow: VGTRK Publ.

Sharikov A.V. (1997 b) Temporal'nye zakonomernosti gorodskoy televizionnoy auditorii Rossii (opyt monitoringovykh issledovaniy) [Temporal Regularities of the Urban Television Audience in Russia (Monitoring Studies Experience)]. Mir Rossii 1: 79−106.

Sharikov A.V. (2016) Zakonomernosti migratsiy televizionnoy auditorii [Pecularities of the television audience migrations]. In: E.V. Dukov (ed.) Nauka televideniya [Science of Television]. Moscow: Ministry of Culture of the Russian Federation Publ., vol. 12, pp.193−215.

Sharikov A., Fialkov A., Krasavchenko I. (1999) Osobennosti migratsii auditorii novostnykh vypuskov TV [Pecularities of TV News Audience Migrations]. Nezavisimye media izmereniya July: 16−20.

Sharikov A.V., Mitsuk T.I. (2016) Novogodnie vystupleniya prezidentov Rossiyskoy Federatsii v 2000−2014 gg.: opyt kompleksnogo issledovaniya [New Year's Speeches by the Presidents of Russian Federation in 2000−2014: An Experience of Complex Study]. In: E.V. Dukov (ed.). Nauka televideniya [Science of Television]. Moscow: Ministry of Culture of the Russian Federation Publ., vol. 12, pp. 216−245.

Webster J.G., Phalen P.F., Lichty L.W. (2006) Ratings analysis: the theory and practice of audience research. 3d ed. Mahwah, N.J.: L. Erlbaum Associates.