The Strategy of Media for Children

For citation: Alekseeva M.I. (2016) SMI: strategiya deystviy v interesakh detey [The Strategy of Media for Children]. Mediaskop 1. Available at: http://mediascope.ru/?q=node/2086

© Marina I. Alekseeva

PhD, Associate Professor at the Chair of Editing, Publishing and Information Science, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), litera17@mail.ru

Abstract

The author’s brief survey of pre-Revolutionary journalism prompts the conclusion that Russia’s liberal-minded public actively promoted public interest information in periodicals for children.

During the Soviet period journalism for children played a most important role in moulding political views and world outlook of the coming generation. The 1920s is a special period in the history of Soviet children’s journalism, marked by the most significant advances in writing on science, art and literature as well as social life. Of particular note in this period is N. Oleinikov’s journalism featuring creative approaches which made his pieces comprehensible and exciting for children’s audience.

In the 1920s and 1930s Russia’s journalism for children showed a great diversity of genres and approaches, which is no longer true of today, when it doesn’t seem proper to address topical issues in writing for children and when some disparate attempts to do so look inept. There should be new ways to make children understand the past and what is going on in the country and the world.

The need for special training of the children’s media cadre is emphasized.

Keywords: journalism for children, public affairs themes, genres, state policy, cadre.

Notes

Ezh [Hedgehog]. 1928. No 2.

Federal'nyy zakon Rossiyskoy Federatsii ot 29 dekabrya 2010 g. № 436-FZ «O zashchite detey ot informatsii, prichinyayushchey vred ikh zdorov'yu i razvitiyu» [The Federal Act of the Russian Federation of December 29.2010 No 436 – FA “On Protection of Children from Information Harmful for Their Health and Development]. Available at: http://rg.ru/2010/12/31/deti-inform-dok.html

Kochetkova N. Opasen Karlson, opasen Kolobok… Pochemu vzroslykh pugayut detskie knigi: kruglyy stol «Lenty.ru» [Karlson Is Dangerous and Kolobok Is Dangerous… Why Adults Are Frighlened by Children’s Books: roundtable of Lenta.ru. Lenta.ru. 2015. 5 December. Available at: Lenta.ru/articles/2015/12/05/peoples

Krupskaya N.K. (1924) «Baraban» – zhurnal yunykh pionerov [“Baraban” (The Drum) – Pioneers’ Magazine]. Na putyakh k novoy shkole [Towards a New School] 1: 146.

Modzalevskiy K. (1891) Chto takoe detskaya kniga i detskiy zhurnal i chem oni dolzhny byt'?[What Is a Book and Magazine for Children and what Should they Be]. Russkaya shkola [Russian School] 4: 117−118.

Pioner [Pioneer]. 1929. No 8, p. 14.

Provereno mamoy [Approved by Mummy]. Available at: http//www.proverenomamoy.ru

Okorokov A.Z. et al. (eds.) (1972) O partiynoy i sovetskoy pechati, radioveshchanii, televidenii. Sbornik dokumentov i materialov [On Party and Soviet Press and Broadcasting. Collected Documents. A collection of documents]. Moscow: Mysl' Publ., p. 158.

Ron'shin V. (2007) Detskiy sadik № 13: skazki, strashilki, puteshestviya [Kindergarten No 13: fairy tales, frights, travels]. Moscow: Astrel': AST Publ., pp. 262−264.

Ukaz Prezidenta Rossiyskoy Federatsii ot 29 oktyabrya 2015 g. № 536 «O sozdanii Obshcherossiyskoy obshchestvenno-gosudarstvennoy detsko-yunosheskoy organizatsii “Rossiyskoe dvizhenie shkol'nikov”» [The Decree of the President of the Russian Federation of October 29, 2015 No 536 “On Setting Up The All-Russian Public and State Organization for Children and Youth “The Russian Movement of Schoolchildren”]. Available at: http://rg.ru/2015/10/31/deti-dok.html

Ukaz Prezidenta RF ot 1 iyunya 2012 g. № 761 «O Natsional'noy strategii deystviy v interesakh detey na 2012−2017 gody» [The Decree of the President of the Russian Federation of June 1, 2012 No 761 “On the National Strategy for the Benefit of Children in the Years 2012–2017”]. Available at: http://base.garant.ru/70183566/

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