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Andrey M. Druzhinin

Key Performance Indicators (KPI) in Public Relations: an Institutional Approach

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For citation: DruzhininA.M., SadovskyI.N. (2017) Klyuchevye pokazateli effektivnosti (KPI) v svyazyakh s obshchestvennost'yu: institutsional'nyy podkhod [Key Performance Indicators (KPI) in Public Relations: an Institutional Approach]. Mediaskop 4. (in Russian).

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