Advertising and PR

Public Relations: Vectors of Development in a Mediatized Society

Научные исследования:

Выпуски:

Issue №4. 2018г.

Authors:

For citation: Gorokhov V.M., Grinberg T.E. (2018) Svyazi s obshchestvennost'yu: vektory razvitiya v mediatizirovannom obshchestve [Public Relations: Vectors of Development in a Mediatized Society]. Mediaskop 4. (in Russian). Available at: http://www.mediascope.ru/2507

Native Advertising in the Communication Activities of Russian Banks

Научные исследования:

Advertising and PR

Выпуски:

Issue №1. 2018г.

Authors:

Anna I. Osmanova

For citation: Osmanova A.I. (2018) Nativnaya reklama v kommunikatsionnoy deyatel'nosti rossiyskikh bankov [Native Advertising in the Communication Activities of Russian Banks]. Mediaskop 1. (in Russian). Available at: http://www.mediascope.ru/2418

Convergence in Advertising: Background, Origins, Forms

Научные исследования:

Advertising and PR

Выпуски:

Issue №1. 2018г.

Authors:

Anna A. Ziganshina

For citation: Ziganshina A.A. (2018) Konvergentsiya v reklame: peredposylki, proiskhozhdenie, raznovidnosti [Convergence in Advertising: Background, Origins, Forms]. Mediaskop 1. (in Russian). Available at: http://www.mediascope.ru/2414
DOI: 10.30547/mediascope.1.2018.4

Key Performance Indicators (KPI) in Public Relations: an Institutional Approach

Научные исследования:

Выпуски:

Authors:

For citation: DruzhininA.M., SadovskyI.N. (2017) Klyuchevye pokazateli effektivnosti (KPI) v svyazyakh s obshchestvennost'yu: institutsional'nyy podkhod [Key Performance Indicators (KPI) in Public Relations: an Institutional Approach]. Mediaskop 4. (in Russian).

Sports Club Brand as a Communicative Structure

Научные исследования:

Advertising and PR

Выпуски:

Issue №4. 2017г.

Authors:

Valery Yu. Kostikov

For citation: Kostikov V.Yu. (2017) Brend sportivnogo kluba kak kommunikativnaya konstruktsiya [Sports Club Brand as a Communicative Structure]. Mediaskop4. (in Russian). Available at: http://www.mediascope.ru/2373