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Perception of the Advertising Polycode Text under the Conditions of Bilingualism and Biculturalism

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For citation: Shlyakhova S.S. (2019) Vospriyatie polikodovogo reklamnogo teksta v usloviyakh bilingvizma i bikul'turalizma [Perception of the Advertising Polycode Text under the Conditions of Bilingualism and Biculturalism]. Mediaskop 1. (in Russian). Available at: http://www.mediascope.ru/2526

DOI: 10.30547/mediascope.1.2019.6

Specifics of the Advertising Process in Sevastopol

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For citation: Markelov K.V., Ruban R.V. (2019) Spetsifika reklamnogo protsessa v Sevastopole [Specifics of the Advertising Process in Sevastopol]. Mediaskop 1. (in Russian). Available at: http://www.mediascope.ru/2525

DOI: 10.30547/mediascope.1.2019.5

 

Public Relations: Vectors of Development in a Mediatized Society

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For citation: Gorokhov V.M., Grinberg T.E. (2018) Svyazi s obshchestvennost'yu: vektory razvitiya v mediatizirovannom obshchestve [Public Relations: Vectors of Development in a Mediatized Society]. Mediaskop 4. (in Russian). Available at: http://www.mediascope.ru/2507

Native Advertising in the Communication Activities of Russian Banks

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For citation: Osmanova A.I. (2018) Nativnaya reklama v kommunikatsionnoy deyatel'nosti rossiyskikh bankov [Native Advertising in the Communication Activities of Russian Banks]. Mediaskop 1. (in Russian). Available at: http://www.mediascope.ru/2418

Convergence in Advertising: Background, Origins, Forms

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For citation: Ziganshina A.A. (2018) Konvergentsiya v reklame: peredposylki, proiskhozhdenie, raznovidnosti [Convergence in Advertising: Background, Origins, Forms]. Mediaskop 1. (in Russian). Available at: http://www.mediascope.ru/2414
DOI: 10.30547/mediascope.1.2018.4

 

Key Performance Indicators (KPI) in Public Relations: an Institutional Approach

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For citation: DruzhininA.M., SadovskyI.N. (2017) Klyuchevye pokazateli effektivnosti (KPI) v svyazyakh s obshchestvennost'yu: institutsional'nyy podkhod [Key Performance Indicators (KPI) in Public Relations: an Institutional Approach]. Mediaskop 4. (in Russian).

Sports Club Brand as a Communicative Structure

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For citation: Kostikov V.Yu. (2017) Brend sportivnogo kluba kak kommunikativnaya konstruktsiya [Sports Club Brand as a Communicative Structure]. Mediaskop4. (in Russian). Available at: http://www.mediascope.ru/2373

Graphic Logo Design as Instrument of University Image Management

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Setting Up Communication Network of Scientists and Researchers: Experience of the Scientific Center of Perm State Regional Library

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Responsible Innovation as a Factor of Corporate Social Responsibility: Analyzing Conceptual Framework

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