Artificial intelligence on the regional TV channel (case study of the ‘Sverdlovsk regional television’)

For citation: Rasulova E. Artificial intelligence on the regional TV channel (case study of the ‘Sverdlovskoe oblastnoe televidenie’ [Sverdlovsk regional television]) // Mediascope. 2025.1. Available at: https://www.mediascope.ru/2887

© Eleonora A. Rasulova

Manager of TV channels OTV (Sverdlovsk region), ‘Channel 4’] (Ekaterinburg), “Box-TV”; Associate Professor at the Chair of periodical press and online publications]), Ural Federal University, (Ekaterinburg, Russia) e-rasulova@yandex.ru

Abstract

Regional television in Russia is undergoing digital transformation, which defines creative and managerial processes within the editorial team. Artificial intelligence technologies open up new opportunities for journalists and editorial offices, which should determine the competitive advantages of a regional TV channel. Routine processes of collecting and processing news can be maximally automated and focused on the format of short, quick television news that can compete with news on digital platforms. For this purpose, Sverdlovsk Regional Television has used the «Automated Content Management Program». The article showcases examples of preparing on-screen news, promoting the regional TV channel by introducing a digital avatar for weather forecasting, and «News in Character – Ural Grandmother». Since the implementation of the «Automated Content Management Program», there has been no increase in staff turnover, new qualified employees have been hired, and experienced journalists have been given more time to implement creative projects.

Keywords: artificial intelligence, neural network, news, TV text.

Notes

Berezkina V. (2024) A vy zametite podvokh? Na sverdlovskom TV pokazali vedushchuyu, s kotoroy chto-to ne tak: video [Will you notice the trick? Sverdlovsk TV showed a presenter with something wrong: video]. Gorodskoy portal E1.RU. 2024. 05 July. Available at: https://www.e1.ru/text/gorod/2024/07/05/73791371/ (accessed: 01.12.2024). (In Russian)

Markush P. (2021) Kak novyy direktor izmenit OTV, «4 kanal» i «Studiyu-41» [How will the new director change OTV, “Channel 4,” and “Studio-41”?]. URA.RU. Available at: https://ura.news/articles/1036281970 (accessed: 11.11.2024). (In Russian)

Mediascope. Available at: https://mediascope.net/data/interpretation (In Russian)

Programma dlya EVM «Media-P.A.U.K.» (Programma avtomatizirovannogo upravleniya kontentom)» [Automated Content Management Program] (svidetel'stvo o gosudarstvennoy registratsii programmy dlya EVM № 2024681148 at 05.09.2024). (In Russian)

Sayt «Sverdlovskogo oblastnogo televideniya» [Web site of the ‘Sverdlovsk regional television’]. Available at: https://www.obltv.ru/company (In Russian)

Telegram-kanal KK (krysinyy korol') [Telegram channel KK (‘Rat King’)]. Available at: https://t.me/petrovtel (In Russian)

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