Features of the use of social networks by esports organizations

© Ilya A. Bodakin

PhD student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), i.bodakin@mail.ru

Abstract

The article explores the role of social networks in the esports industry. Using the methods of content analysis and expert interviews, quantitative indicators of materials and qualitative features of the work of SMM teams in esports are revealed. Comparison with similar data of social networks of clubs from traditional sports helps to conclude about a more diverse use of platforms and their greater commercial importance in esports.

Key words: esports media, esports, social networks, esports organizations, sports media

Notes

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