PR of public administration in the context of digital transformation

For citation: Kulakovsky R. PR of public administration in the context of digital transformation // Mediascope. 2023.2. Available at: http://www.mediascope.ru/2814

© Roman K. Kulakovsky

PhD in Political Sciences, Associate Professor at Siberian State University at Telecommunications and Information Science, Head of Press Service of the Government of Novosibirsk Region (Novosibirsk, Russia), krk2000@mail.ru

Abstract

The article explores the experience of developing a public relations system in public administration in the context of digital transformation based on the theoretical provisions and regional practice of one of the subjects of the Russian Federation – the Novosibirsk region. The author concludes that public relations in the context of digital transformation open up some opportunities for public administration and are an important factor in the further development of digital services in the interests of citizens.

Keywords: digital transformation, public relations, management, communication, region

Notes

Nauchnyj seminar po issledovanijam cifrovoj jekonomiki [Scientific Seminar on Digital Economy Research]. (In Russian). Available at: https://www.econ.msu.ru/science/seminars/digital_economy/

Pasport federal'nogo proekta “Cifrovoe gosudarstvennoe upravlenie” (utv. prezidiumom Pravitel'stvennoj komissii po cifrovomu razvitiju, ispol'zovaniju informacionnyh tehnologij dlja uluchshenija kachestva zhizni i uslovij vedenija predprinimatel'skoj dejatel'nosti, protokol ot 28.05.2019 № 9) [Passport of the federal project «Digital Public Administration» (approved by the Presidium of the Government Commission on Digital Development, the Use of Information Technologies to Improve the Quality of Life and Conditions for Entrepreneurial Activities, Minute No. 9 dated May 28, 2019)]. (In Russian). Available at: http://www.consultant.ru/document/cons_doc_LAW_328938/

Materialy soveshhanija s rukovoditeljami cifrovoj transformacii federal'nyh organov vlasti i regionov Rossii [Materials of the meeting with the leaders of the digital transformation of federal authorities and regions of Russia] (2021) 19 November. (In Russian). Available at: http://government.ru/news/43855/

Strategicheskoe napravlenie v oblasti cifrovoj transformacii gosudarstvennogo upravlenija (utv. rasporjazheniem Pravitel'stva Rossijskoj Federacii ot 22 oktjabrja 2021 g. №2998-r) [Strategic direction in the field of digital transformation of public administration (approved by order of the Government of the Russian Federation of October 22, 2021. No. 2998-r)]. (In Russian). Available at: http://static.government.ru/media/files/d3uclO4ZFGNKmxCPBXbL4OaMPALluGdQ.pdf

Gosudarstvennaja programma Novosibirskoj oblasti «Cifrovaja transformacija Novosibirskoj oblasti», utverzhdennaja postanovleniem Pravitel'stva Novosibirskoj oblasti ot 31.12.2019 №515-p. [The State Program of the Novosibirsk Region «Digital Transformation of the Novosibirsk Region», approved by the Decree of the Government of the Novosibirsk Region dated December 31, 2019. No. 515-p]. (In Russian). Available at: https://www.nso.ru/npa/39285

Strategija cifrovoj transformacii kljuchevyh otraslej jekonomiki, social'noj sfery i gosudarstvennogo upravlenija Novosibirskoj oblasti, utverzhdennaja postanovleniem Gubernatora Novosibirskoj oblasti ot 31.08.2022 № 161 [The strategy for the digital transformation of key sectors of the economy, social sphere and public administration of the Novosibirsk Region, approved by the Resolution of the Governor of the Novosibirsk Region No. 161 dated August 31, 2022]. (In Russian). Available at: https://www.nso.ru/npa/54730

Materialy sajta Pravitel'stva Novosibirskoj oblasti [Materials of the website of the Government of the Novosibirsk Region] (2023) 4 April. (In Russian). Available at: https://www.nso.ru/news/58162

Ukaz Prezidenta RF ot 21.07.2020 № 474 “O nacional'nyh celjah razvitija Rossijskoj Federacii na period do 2030 goda” [Decree of the President of the Russian Federation of July 21, 2020. No. 474 “On the national development goals of the Russian Federation for the period up to 2030”]. (In Russian). Available at: http://kremlin.ru/events/president/news/63728

Postanovlenie Pravitel'stva RF ot 10.10.2020 № 1646 (red. ot 01.02.2023) “O merah po obespecheniju jeffektivnosti meroprijatij po ispol'zovaniju informacionno-kommunikacionnyh tehnologij v dejatel'nosti federal'nyh organov ispolnitel'noj vlasti i organov upravlenija gosudarstvennymi vnebjudzhetnymi fondami” [Decree of the Government of the Russian Federation of October 10, 2020 No. 1646 (as amended on February 1, 2023) «On measures to ensure the effectiveness of activities for the use of information and communication technologies in the functioning of federal executive authorities and management bodies of state extra-budgetary funds»]. (In Russian). Available at: https://www.consultant.ru/document/cons_doc_LAW_364874/

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