Comparative Analysis of Informational Agenda of Mass Media and Modern Social Media

For citation: Kaminchenko D.I. (2019) Sravnitel'nyj analiz informacionnoj povestki dnja sredstv massovoj informacii i sovremennyh social'nyh media [Comparative Analysis of Informational Agenda of Mass Media and Modern Social Media]. Mediaskop4. (in Russian). Available at: http://www.mediascope.ru/2576

DOI: 10.30547/mediascope.4.2019.3

© Dmitry I. Kaminchenko

PhD in Politology, Assistant at the Chair of Applied Political Analysis and Modeling, "National Research Lobachevsky State University of Nizhny Novgorod" (Nizhny Novgorod, Russia), ert1fg2@rambler.ru

 Abstract

Information is one of the most significant elements of the society development. Therefore, agenda-setting is a very important process for social and political actors. Modern ICT influences on the agenda-setting process, its content and the role of the main actors. Using the content analysis, the author studies the informational agenda of traditional and modern networked media as well as social media. A comparative analysis of media agendas is conducted in the paper. According to the paper at the content level of the information agenda may be highlighted two levels: basic and median. The study showed that in the considered period of time, the two main topics of messages (basic level) of the public agenda presented in social media coincide with the corresponding topics of media agendas (moreover, precisely with the agenda of the television channel). At the median thematic level, the public agenda has more similarities with the networked media and information agency. In the considered period of time some topics of public agenda were not sufficiently reflected in the media agenda, for example, the topic of domestic policy and sanctions (this topic was reflected at the corresponding public agenda only in the agenda of the information agency).

Keywords: Informational agenda, information, social media, society, media.

Notes

Oficial'nyj sajt «Gazeta.Ru» [Official website of "Gazeta.Ru"]. Available at: https://www.gazeta.ru

Oficial'nyj sajt informacionnogo agentstva Rossii TASS [Official website of the Russian news agency TASS]. Available at: https://tass.ru

Oficial'nyj sajt Lenta.Ru. [Official website of Lenta.Ru]. Available at: https://lenta.ru

Oficial'nyj sajt MediaMetrics[Official website of MediaMetrics]. Available at: https://mediametrics.ru/rating/ru/online.html

Oficial'nyj sajt telekanala NTV [Official website of NTV television channel]. Available at: https://www.ntv.ru

References

Baluev D.G., Kaminchenko D.I. (2017) Otrazhenie cennostej sovremennogo rossijskogo obshhestva v social'nyh media [The Reflection of the Values of Modern Russian Society on Social Media]. Vestnik Permskogo universiteta. Serija: Politologija 3: 5−13.

Cardenal A.S., Galais C., Majo-Vazquez S. (2018) Is Facebook Eroding the Public Agenda? Evidence from Survey and Web-Tracking Data. International Journal of Public Opinion Research. DOI: 10.1093/ijpor/edy025

Degtjarev A.A. (2004) Process prinjatija i osushhestvlenija reshenij v publichno-gosudarstvennoj politike: dinamicheskij cikl i ego osnovnye fazy [Process of Decision-Making-and-Realizing in Public State Policy: Dynamic Cycle and Its Main Phases]. Polis. Politicheskie issledovanija 4: 158−168.

Dowding K., Martin A. (2017) The Public Agenda. In: Dowding K., Martin A. Policy Agendas in Australia. Palgrave Macmillan, Cham, pp. 203−227. DOI: 10.1007/978-3-319-40805-7

D'jakova E.G. (2003) Massovaja politicheskaja kommunikacija v teorii ustanovlenija povestki dnja: ot jeffekta k processu [Mass Political Communication in the Agenda-Setting Theory: From Effect to Process]. Polis. Politicheskie issledovanija 3. Available at: https://www.politstudies.ru/files/File/2003/3/Polis-2003-3-Dyakova.pdf

DOI: 10.17976/jpps/2003.03.11

Edy J.A., Meirick C. (2018) The Fragmenting Public Agenda: Capacity, Diversity, and Volatility in Responses to the "Most Important Problem" Question. Public Opinion Quarterly 82 (4): 661−685. DOI: 10.1093/poq/nfy043

Kaminchenko D.I. (2016) Porjadok kak cennost' v tekstah sovremennyh social'nyh media [Order as the Value in Texts of Modern Social Media]. Informacionnoe obshhestvo2: 39−42.

Kazakov A.A. (2011) Vzaimodejstvie informacionnoj i politicheskoj «povestok dnja»: k postanovke problemy [Interaction of Information and Political Types of Agenda: Posing a Question]. Izvestija Saratovskogo universiteta. Novaja serija. Serija: Sociologija. Politologija 11 (3): 70−73.

Lushankin S.S. (2017) Kategorija «povestka dnja» v strukture politicheskogo processa: ponjatie «politicheskoj povestki dnja» i modeli ee formirovanija [Category "Agenda" in the Structure of the Political Process: The Concept of "Political Agenda" and the Model of Its Formation]. Vestnik Udmurtskogo universiteta. Serija: Sociologija. Politologija. Mezhdunarodnye otnoshenija 1 (4): 456−465.

Ponomarev N.F. (2010) Frejming mediapovestki dnja i tipologija mediafrejmov [Framing of Media Agenda and types of Media Frames]. Vestnik Permskogo universiteta. Serija: Rossijskaja i zarubezhnaja filologija 3 (9): 62−69.

Scharkow M., Vogelgesang J. (2011) Measuring the Public Agenda Using Search Engine Queries. International Journal of Public Opinion Research 23 (1): 104−113. DOI: 10.1093/ijpor/edq048

Son Y.J., Weaver D.H. (2005) Another Look at What Moves Public Opinion: Media Agenda Setting and Polls in the 2000 U.S. Election. International Journal of Public Opinion Research 18(2): 174−197. DOI: 10.1093/ijpor/edh090

Takeshita T. (2005) Current Critical Problems in Agenda-Setting Research. International Journal of Public Opinion Research 18 (3): 275−296. DOI: 10.1093/ijpor/edh104

Valenzuela S. (2011) Materialism, Postmaterialism and Agenda-Setting Effects: The Values-Issues Consistency Hypothesis. International Journal of Public Opinion Research 23 (4): 437−463. DOI: 10.1093/ijpor/edr018