The Genesis and Social Essence of Public Relations: Actual Realities under Transitivity

For citation: Gorokhov V.M., Shilina M.G. (2019) Genezis i social'naja sushhnost' svjazej s obshhestvennost'ju [The Genesis and Social Essence of Public Relations: Actual Realities under Transitivity]. Mediaskop4. (in Russian). Available at: http://www.mediascope.ru/2590
DOI: 10.30547/mediascope.4.2019.5

© Vladimir M. Gorokhov
Doctor of Philology, Professor, Head of the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), reklama202@mail.ru

© Marina G. Shilina
Doctor of Philology, Professor at the Chair of Advertising, Public Relations and Design, Plekhanov Russian University of Economics (Moscow, Russia), marina.shilina@gmail.com

Abstract

The article examines the dynamics of public relations development in Russia, presents data on the main stages of communication development, and pays special attention to the transformation of PR activities in a mediatized society. The basic component of the article is determination of the essential characteristics of modern public relations. In this regard, a version of a categorical apparatus, scientific knowledge in the field of public relations, is proposed. The article provides an opportunity for researchers and practitioners, public relations specialists to identify trends in the development of public relations.

Keywords: public relations genesis, social communications, effectiveness of a PR-strategy, public communications.

Notes

Issledovanie Buman Media i HeadHunter: chem zhivet rynok PR-kommunikacij Rossii v 2019 godu [Research by Buman Media and HeadHunter: how does the Russian market of PR-communications live in 2019]. Cossa. 2019, July 21. Available at: https://www.cossa.ru/news/238217/

http://www.akos-icco.ru.

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