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Social Media during Ukrainian Parliamentary Elections 2019

Научные исследования: 
Выпуски: 

For citation: Zuykina K.L., Sokolova D.V. (2019) Social'nye media v period parlamentskih vyborov 2019 g. na Ukraine [Social Media during Ukrainian Parliamentary Elections 2019]. Mediaskop4. (in Russian). Available at: http://www.mediascope.ru/2594
DOI: 10.30547/mediascope.4.2019.9

 

© Kristina L. Zuykina

PhD in Philology, Senior Researcher at the Chairof Sociology of Mass Communication, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), chris-zu@yandex.ru

© Daria V. Sokolova

PhD in Philology, Senior Lecturer at the Chair of New Media and Communication Theory, Faculty of Journalism Lomonosov Moscow State University (Moscow, Russia), darina0306@gmail.com

 

Abstract

Political instability in Ukraine is characterized by the high activity on social media. The snap Ukrainian parliamentary elections were no exception. The authors analyzed more than 900 posts on social media (VKontakte, Odnoklassniki, Facebook, Twitter, Instagram, YouTube). The research period was the 21st of June the 21st of August 2019. The content analysis method allowed determining the features of political communication in Ukraine. The results of the study led to the conclusion that, in general, social media were used to inform the audience. The agitation practices were minimal. Key actors of political communication (candidates for deputy, party leaders etc.) rarely spoke directly to the audience. The president and the most popular political bloggers were the exception. The main conclusion is that the social media didn't influence on offline activity during parliamentary elections.

Keywords: Ukraine, political communication, elections, social media/

 

Notes

Antimajdan [Anti-maidan]. 2019. August 8. Available at: https://ok.ru/antimaydannod

Gorbacheva I. (2015) Luchshe odin raz uvidet': kak uvelichit' chislo klientov s pomoshh'ju video? [Seeing is believing: how to increase the number of clients with a video?]. Mfive.ru, February 19. Available at: https://mfive.ru/expertise/luchshe-odin-raz-uvidet-kak-uvelichit-chislo-klientov-s-pomoshhyu-video/

Milosh I. (2018) Kontent, e-commerce, privatnost': kak socseti uderzhivajut auditoriju i borjutsja s novymi konkurentami [Content, e-commerce, privity: how social media keep the audience and fight with new rivals]. Sostav.ru, December 26. Available at: https://www.sostav.ru/publication/sotsseti-2018-internet-v-internete-34970.html

Novorossiya. 2019. August 11. Available at: https://ok.ru/novorossiay

Po dannym CVK Ukrainy svyshe 449 tys. izbiratelej [According to Ukrainian CEC, more than 449 thousand of voters]. Available at: https://www.cvk.gov.ua/vnd_2019/inform/protokol_zbvo_zvo_30072019.pdf

Strashnyj benderovec [Frightful benderovets]. 2019. June 24, 30. Available at: https://twitter.com/Realuran  

 

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