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Business Media Typology in Russia and Its Development Issues

Научные исследования: 
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For citation: Vinogradova U.E. (2019) Metodicheskie problemy razvitiya klassifikatsii delovykh media [Business Media Typology in Russia and Its Development Issues]. Mediaskop 3. (in Russian). Available at: http://www.mediascope.ru/2572

DOI: 10.30547/mediascope.3.2019.11

 

© Uliana E. Vinogradova

PhD student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), 7journalist@mail.ru

 

Abstract

This article suggests a universal analysis framework for business media taking into account various types of evolution. Methodological development challenges of business media typology are also analyzed as a part of this work. In particular, an evolution of a methodology toolbox and specific business media studies are considered. Involved elements of building a typological structure of business media are reviewed: definitions of business media and its analogs by some authors, and the new concept of "business media" which has developed – these are attributes of classification that can help to reflect the typological structure of business media in view of a given current evolution of media system. Furthermore, the new typological structure of business media is displayed and explained, the concepts of its types and subtypes are given, and all classification levels are generically described by key attributes. Finally, the examples of business media are given for every type and subtype of business media.

Keywords: business media, analysis system for business media, classification and types of business media, typological categorization of business media, typology of business media

 

Notes

Cambridge Business English Dictionary. 2011. P. 22. Available at: https://dictionary.cambridge.org/dictionary/english/economic-agent?q=economic+agents (aссessed: 15.01.2015).

Edinyy otraslevoy klassifikator pechatnykh SMI [The Unified Industry Classifier of Printed Media]. Available at: https://gipp.ru/opennews.php?id=2327 (aссessed: 15.01.2015).

Evgen'eva A.P. Malyy akademicheskiy slovar'[Small Academic Dictionary]. Moscow: Inst. of the Russian language of the USSR Academy of Sciences Publ., 1957−1984. Available at: https://dic.academic.ru/dic.nsf/mas/11323/%D0%B4%D0%B5%D0%BB%D0%BE%D0%B2%D0%BE%D0%B9 (aссessed: 15.01.2015).

Saltanova S. (2007) Kseniya Shevnina: «Vsegda est' edinyy otraslevoy standart» [Kseniya Shevnina: 'There Is Always a Unified Industry Standard']. Expedition Media,April 12. Available at: http://www.exp-edition.ru/reviewarticle.php?newsid=719 (aссessed: 15.01.2015).

http://www.finam.ru (aссessed: 15.01.2015).

 

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