Correlation of Travel Media Text with the Travel Magazine Format (on the example of National Geographic Traveler Russia)

For citation: Kalinin I.V. (2019) Korrelyatsiya trevel-mediateksta s formatom turisticheskogo zhurnala (na primere National Geographic Traveler) [Correlation of Travel Media Text with the Travel Magazine Format (on the example of National Geographic Traveler Russia)]. Mediaskop3. (in Russian). Available at: http://www.mediascope.ru/2564

DOI: 10.30547/mediascope.3.2019.3

© Ivan V. Kalinin

PhD student at the Chair of History of Journalism, Higher School of Journalism and Mass Communications, St. Petersburg State University (St. Petersburg, Russia), point-of-turn@mail.ru

Abstract

As a type of glossy publications travel magazines are aimed at travelers and tourists and perform organizational, promotional and educational functions. The basis of the "traveler" (travel magazine) is travel media text, which is built on the model based on the functional unity of the media text and its distribution channel. The model includes the necessary elements of a travel media text: representation of territory in "another country" linguistic frame, organizational function, multimodality, motive intention, actualization of the "travel" concept, route detailing, and interaction with stereotypes of the audience.

Using the considered attributes of the travel media text, National Geographic Traveler Russia managed to find a balance between organizational, educational and advertising functions, being more viable than the rest of the travel magazines. Despite the increasing complexity of media legislation, change in the nature of media consumption and economic turbulence NG Traveler continues to be published in a circulation of 110,000 copies (2018), preserving the standard area of the sheet. At the same time, its main competitors were closed: GEO Traveller, Afisha Mir, Condé Nast Traveller, GEO, etc.

Keywords: travel media text, "travel" concept, travel magazine, National Geographic Traveler Russia, multimodality.

Notes

Federal'naya tselevaya programma «Razvitie vnutrennego i v"ezdnogo turizma v Rossiyskoy Federatsii (2011−2018)» [Federal Target Program 'Development of Domestic and Inbound Tourism in Russian Federation (2011−2018)']. Rosturizm. Available at: https://www.russiatourism.ru/contents/deyatelnost/programmy-i-proekty/federalnaya-tselevaya-programma-razvitie-vnutrennego-i-vezdnogo-turizma-v-rossiyskoy-federatsii-2011-2018-gody-/ (aссessed: 10.09.2018).

Krysha poekhala. Norvegiya, Frantsiya, Avstriya [Out of Mind. Norway, France, Austria]. National Geographic Traveler, 2018, no. 2 (64), p. 69.

Ne tipichnaya Turtsiya [Atypical Turkey]. National Geographic Traveler, 2018, no. 2 (64), p. 74.

Palamarchuk A.S. (2016) Ot redaktora [Editorial]. National Geographic Traveler, February-March, p. 6.

Petryagina D. (2018) Zabytoe korolevstvo [The Forgotten Kingdom]. National Geographic Traveler, no. 2 (64), pp. 49−50.

Pis'ma. Idei v dorogu [Letters. Ideas for the Journey]. National Geographic Traveler, 2017, no. 3 (60), p. 17.

Naumova K. (2017) Delo est' [Here`s the Deal]. National Geographic Traveler, no. 5 (62), pp. 46, 50.

Sharapova T. (2018) Ostrova svobody [Islands of Freedom]. National Geographic Traveler, no. 1 (63), pp. 34, 36

Stepanova Yu. (2017) Na perekrestke vetrov [At the Crossroad of the Winds]. National Geographic Traveler, no. 3 (60), p. 80.

V Rossii vstupaet v silu zakon ob ogranichenii inostrannogo kapitala v SMI [Law on Restriction of Foreign Investment Comes into Force]. TASS, 2016, January 1. Available at: http://tass.ru/ekonomika/2564266 (aссessed: 20.12.2016).

Yakovina O. (2016) Igra na kontrastakh [Game of Contrasts]. National Geographic Traveler, no. 4 (56), pp. 62−75.

Zheleznyak A. Kak zarabatyvat' den'gi, puteshestvuya [How to Make Money Traveling]. Forum «3D Zhurnalistika» (Sankt-Peterburg 21−22 noyabrya 2014) [3D Forum 'Journalism' (Saint-Petersburg, November 21−22, 2014)]. Available at: https://vk.com/audios429104 (aссessed: 06.04.2018).

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