The Clickbait as a Means of Making False Information in the Internet Communication

For citation: Vol'skaya N.N. (2018) Klikbeyt kak sredstvo sozdaniya lozhnoy informatsii v internet-kommunikatsii [The Clickbait as a Means of Making False Information in the Internet Communication]. Mediaskop 2. (in Russian). Available at: http://www.mediascope.ru/2450

DOI: 10.30547/mediascope.2.2018.12

© Nadezhda N. Vol'skaya

PhD in Philology, Associate Professor at the Chair of Russian Language Stylistics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), navolskaya@yandex.ru

The work is based on the report at the round table meeting "Language Policy in the Internet Information Field" (within a framework of RFFI №! 17-04-00032 grant "The Internet influence on genre and stylistics of media text") that was held at the Faculty of Journalism, Lomonosov Moscow State University on October 10, 2017.

Abstract

The report poses the problem of using clickbaits, specific headlines that in certain cases are followed by graphic materials that provoke Internet users to read concrete content that takes into account inherent feelings of human beings such as curiosity, indignation , perplexity etc. The author notes that the result of clickbait usage alongside with certain discourse practice actualize false images of events in people's minds, that finally leads to contorted falsified information. A set of clickbaits, short phrases out of the context transforms into information stir that prevents consumers from shaping the objective picture of the world in recipiensts' minds.

Keywords: a clickbait, headline, discourse practice, lie, falsification, clip-consciouness.

Notes

A vy videli zhenu Sergeya Lavrova? Tol'ko vzglyanite na neyë! [Have You Seen Sergey Lavrov's Wife? Take a Look at Her!]. Ochen' Interesno. Available at: https://interesnoo.ru/интересное/а-вы-видели-жену-сергея-лаврова-только/

Bartysh R. (2017) Klikbeyt v SMI i na YouTube: kak privlech' auditoriyu, razzhigaya lyubopytstvo? [The Clickbait in the Media and YouTube: How to Attract Audience, Kindling Its Curiosity]. BurZhuasia, October 13. Available at: http://burguasia.com/chto-takoe-klikbejt-primery-i-opisaniya/

Pugacheva stremitel'no ugasayet posle opasnoy operatsii [Pugachova is Dying Down After the Dangerous Operation]. SMI2, 2018, January 29. Available at: Режим доступа: https://smi2.ru/newdata/adpreview?ad=4170335&bl=89670&ct=adpreview&ab=a

Sergey Astakhov: Uvizhu ryadom s docher'yu zhenikha − ub'yu ego! [Sergey Astachov: If I See a Fiance Near My Daughter, I'll Kill Him]. Rambler/zhenskiy, 2018, January 25. Available at: https://woman.rambler.ru/other/38976771/?utmntent=rwoman&utm_medium=read_more&utm_source=copylink

Shostak M.A. (1998) Sochinyayem zagolovok [Thinking of the Headline]. Zhurnalist, no. 3, p. 23.

Shoygu dal Putinu ryumku s kon'yakom. Vse v shoke ot togo, chto sluchilos' dal'she! [Shoigu Gave Putin a Shot Glass of Brandy. Everybody is Shocked at What Happened Afterwards]. redtram, 2017, November 8. Available at: https://ru.redtram.com/news/politics/389580898/

Sluchivsheyesya s Putinym v Nizhnem Novgorode skryt' ne udalos' [It is Impossible to Hide Anymore What Happened to Putin in Nizhniy Novgorod]. EverSMI. Available at: http://novosti.everinform.com/964-Sluchyvsheesia-s-Putynym-v-Nyzhnem-Novgorode-skryt-ne-udalos?page=full

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