News Distribution via Telegram Messenger

For citation: Sokolova D.V. (2017) Distributsiya novostnogo kontenta v messendzhere Telegram [News Distribution via Telegram Messenger]. Mediaskop4. (in Russian). Available at: http://www.mediascope.ru/2380

© Darya V. Sokolova
Employee of the Chair of New Media and Communication Theory at the Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), darina0306@gmail.com

Abstract

This study looks at the instant messaging service as a platform for news content distribution. The media use Telegram to broadcast information to subscribers via channels and bots. The content analysis includes channels of pro-governmental and liberal media: newspapers "Rossijskaya gazeta"and "Kommersant", radio stations "Svoboda" and BBC Russian, channels RT on Russian and "Dozhd'", web sites "Meduza" and "Snob". 1440 publications were analyzed. The timeframe of the research covers terrorist attacks on St. Petersburg underground and Stockholm city center.

The results of the study led to the conclusion that media focus on generate traffic from the Telegram to their own sites. 87,75% publications contain links to sites. The average daily number of materials is 9. The excessive activity push off the audience: low frequency of publications provides more views. Subject matter includes materials of socio-politics themes. The communication on Telegram is one-sided, but several media try to contact the audience by means of surveys.

Keywords: news, content, Internet, messenger, Telegram, bot.

Notes

Amzin A.A. (ed.) (2017) MediaMakers: Trend Report 2016−2020. Moscow: RBK Publ., p. 22.

Auditoriya pol'zovateley Interneta v Rossii v 2017 godu sostavila 87 mln chelovek [The Internet audience in Russia was 87m people]. Mediascope. 21.04.2017 Available at: http://mediascope.net/press/news/744498/ (aссessed: 19.06.2017).

Auditoriya Telegramm − obshchaya statistika i analiz [Audience of Telegram – Summary Statistics and Analysis]. Available at:  https://ru.telegram-store.com/blog/auditorya_telegram/ (aссessed: 23.06.2017).

Do utra igral v «Dendi»: Chitateli «Meduzy» rasskazyvayut o neudachnykh svidaniyakh   [Played Dendy until Morning: Readers of MeduzaTalk about Bad Dates]. Available at: https://meduza.io/shapito/2017/02/14/do-utra-igral-v-dendi (aссessed: 30.06.2017).

Kak sovershit' kuchu oshibok, no vse zhe sdelat' samyy populyarnyy mediakanal v telegramme  [How to Make Tons of Mistakes, but Create the Most Popular Telegram Media Channel Anyway]. Available at: https://medium.com/meduza-how-it-works/telegram-deed2b9d94 (aссessed: 30.06.2017).

Khabibrakhimov A. Issledovanie: Auditoriya Telegram v Rossii vyrosla v tri raza za god i dostigla 6 mln pol'zovateley [Study: the Audience of Telegram in Russia Has Grown Three Times in a Year and Has Reached 6m Users]. Available at: https://vc.ru/n/telegram-rus-6m (aссessed: 22.06.2017).

Kontsarenko F. Muzhchiny, 15−21 god, shkol'niki i studenty [Males, 15−21 Years Old, Schoolchildren and Students]. Available at:  https://vc.ru/p/telegram-villagebot-stat (aссessed: 23.06.2017).

Kornev M. (2015) Boty Telegram: vse, chto vy khoteli pro nikh sprosit' [Bots of Telegram: Everything Eou Wanted to Ask about Them]. Zhurnalist 11: 55−68.

Messendzhery v Rossii: tsifry i trendy, vesna 2017 [Messengers in Russia: Numbers and Trends, Spring 2017]. Brand Analytics. 24.03.2017. Available at: http://blog.br-analytics.ru/messendzhery-vesna-2017/ (aссessed: 30.06.2017).

Micro-Moments: Your Guide to Winning the Shift to Mobile. Google. Available at:  

https://think.storage.googleapis.com/docs/micromoments-guide-to-winning-shift-to-mobile-download.pdf (aссessed: 23.06.2017).

Most popular mobile messaging apps worldwide as of January 2017, based on number of monthly active users (in millions). Statista. Available at:  https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/(aссessed: 19.06.2017).

Panfilov K. Molodoy moskvich 25−30 let s zarplatoy okolo 100 tysyach rubley v mesyats [Young Moscovite 25−30 Years Old with Salary of about 100 Thousand Rubles per Month]. Available at: https://vc.ru/p/telegram-audience (aссessed: 23.06.2017).

Price R. 1 in 3 people check their smartphones in the middle of the night. Business Insider, 2016, 26 Sept. Available at: http://www.businessinsider.com/1-in-3-people-check-smartphones-night-deloitte-study-2016-9 (aссessed: 07.09.2017).

«VympelKom» otsenil populyarnost' messendzherov sredi svoikh abonentov ["Vympelcom" Company Estimated the Popularity of Messengers among their Subscribers]. RBK. 06.03.2017. Available at: http://www.rbc.ru/technology_and_media/06/03/2017/58b99c419a79473e6841bfbd (aссessed:  19.06.2017).

https://vk.com/wall-68471405?day=03042017&w=wall-68471405_6263177%2Fall (aссessed: 23.06.2017).

https://twitter.com/Medialogia/status/872740187192930304 (aссessed: 26.10.2017).

References

Amzin A.A. (2016) Osobennosti mediapotrebleniya [Characteristics of Media Consumption]. In: S. Balmaeva, M. Lukina (eds.) Kak novye media izmenili zhurnalistiku. 2012−2016 [How New Media Changed Journalism]. Ekaterinburg: Gumanitarnyy universitet Publ., pp. 86−100.

Andrashitov D.S., Iosebashvili L.Z., Tsedilkin I.D. Informatsionnaya bezopasnost' mobil'nykh prilozheniy [Information Security of Mobile Apps]. In: Nauka i obshchestvo v epokhu tekhnologiy i kommunikatsiy. Materialy mezhdunarodnoy nauchno-prakticheskoy konferentsii 3 dekabrya 2015 g., Moskva[Science and Society in the Era of Technology and Communication. Materials of the International Scientific and Practical Conference, December 3, 2015, Moscow]. Moscow: 2016, pp. 840−845.

Fol'ts A.O. (2017) Kanaly i boty rossiyskikh SMI v Telegram: novaya platforma, starye problemy [Channels and Bots of Russian Mass Media in Telegram: New Platform, Old Problems]. Vek informatsii, no. 1, vol. 2, pp. 168−169.

Goloshubina O.K. (2014) Model' rechevogo zhanra «razgovor v messendzhere» [Model of Speech Genre "Conversation in Messenger"]. Omskiy nauchnyy vestnik 5(132): 101−103.

Goloshubina O.K. (2015) Razgovor v messendzhere kak spetsificheskiy zhanr internet-kommunikatsii [Conversation in Messenger as a Specific Genre of Internet Communication]. Vestnik Omskogo universiteta 1(75): 208−212.

Ivanov A.D. (2016) Chat-bot v Telegram i «VKontakte» kak novyy kanal rasprostraneniya novostey [Chat Bot on Telegram and VKontakte as a New Channel for News Distribution]. Vestnik Volzhskogo universiteta, vol. 1, Filologicheskie nauki, no. 3, pp. 126−132.

Ivanov A.D. (2015) Robotizirovannaya zhurnalistika i pervye algoritmy na sluzhbe redaktsiy mezhdunarodnykh SMI [Robotized Journalism and First Algorithms Serving Newsrooms of International Mass Media]. Znak: problemnoe pole mediaobrazovaniya 2(16): 32−40.

Ivan'ko A.F., Ivan'ko M.A., Baranova A.E. (2017) Kiber-kommunikatsii. Osobennosti messendzhera Telegram [Cyber Communication. Specificities of Telegram Messenger]. Molodoy uchenyy 12: 16−20.

Jakobsen J.B. (2015) A practical cryptanalysis of the Telegram messaging protocol. Aarhus University.

Lind A.V., Makhov A.A. (2016) Messendzher Telegram kak effektivnyy instrument v rabote s tselevymi auditoriyami [Telegram Messenger as an Effective Instrument in Working with Target Audiences]. In: Aktual'nye problemy kommunikatsii: teoriya i praktika. Materialy VIII Vserossiyskoy nauchno-prakticheskoy konferentsii [Current Issues of Communication: Theory and Practice. Materials of the 8th All-Russian Scientific and Practical Conference]. Ufa, pp. 119−126.

Loseva N.G. (2016) Auditoriya novykh media [Audience of New Media]. In: S. Balmaeva, M. Lukina (eds.) Kak novye media izmenili zhurnalistiku. 2012−2016 [How New Media Changed Journalism]. Ekaterinburg: Gumanitarnyy universitet Publ., pp. 31−85.

Mahin S.A. (2016) Evaluation of the Effect of Virtual Social Networks. Structure on User's Social Relations (by Comparasion of Facebook and Telegram). Medias numeriques&Communication electronique, pp. 817−826.

Manukova E.Yu., Zakharova M.V. (2017)Ispol'zovanie servisov mgnovennogo obmena soobshcheniyami v sovremennoy massovoy kommunikatsii [Use of the Services of Instant Messaging in Modern Mass Communication]. In:  Sovremennaya filologiya. Materialy V Mezhdunarodnoy nauchnoy konferentsii [Modern Philology. Materials of the 5th International Scientific Conference]. Samara, pp. 85−87.

Minyusheva I.F. (2016) Osnovnye trendy razvitiya novykh media v 2016 godu [Main Trends of New Media Development in 2016]. Rossiyskaya nauka i obrazovanie segodnya: problemy i perspektivy 3: 33−35.

Negreira-Rey M.-C., Lopez-Garcia X., Lozano-Aguiar L. (2017) Instant Messagung Networks as a New Channel to Spread the News: Use of WhatsApp and Telegram in the Spanish Online Media of Proximity. Advances in Intelligent Systems and Computing, vol. 571, pp. 64−72.

Paran'ko S., Sidorova O. (2017) Modeli mediapotrebleniya. Chto lyudi chitayut, pochemu, kogda i kak [Models of Media Consumption. What People Read, Why, Where and How]. Moscow: UX-laboratoriya Mail.Ru Group Publ.

Seydametova Z.S., Asanova U.B., Kostina E.G. (2016) Sistemy mgnovennogo obmena soobshcheniya: proektirovanie i razrabotka prilozheniya Atalk [Systems of Instant Messaging: Designing and Developing AtalkApp]. Informatsionno-komp'yuternye tekhnologii v ekonomike, obrazovanii i sotsial'noy sfere 2(12): 5−21.

Yayla A.S., Speckhard A. (2017) Telegram: the Mighty Application that ISIS loves. International Center for the Study of Violent Extremism.

Zamkov A.V., Krasheninnikova M.A., Lukina M.M., Tsynareva N.A. (2017) Robotizirovannaya zhurnalistika: ot nauchnogo diskursa k zhurnalistskomu obrazovaniyu [Robotic Journalism: from Scientific Discourse to Journalism Education]. Mediaskop 2. (in Russian). Available at: http://www.mediascope.ru/2295