Roll Captions on TV Screen and Culture of Media Speech

For citation: Surikova T.I. (2017) Begushchaya stroka na teleekrane i kul'tura mediarechi [Roll Captions on TV Screen and Culture of Media Speech]. Mediaskop 2. (in Russian). Available at: http://www.mediascope.ru/2323

© Tatyana I. Surikova
PhD, Associate Professor at the Chair of Russian Language Stylistics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), surikova_t@mail.ru

Abstract

The article outlines the findings of Russian TV channels Rossiya-24, OTR, REN, Zvezda information broadcasting monitoring in July-August 2016. Teletext written elements (running lines / titles, logos, incisions) are analyzed. The first part of the article describes a new semiotic ratio of oral and written speech: both forms, traditionally mutually exclusive, become complementary in the discourse of television. This quality determines their stylistic image - the ultimate brevity of form; also two ways of using: 1) as a written support, highlighting the basic structural, media and communicative properties of the message; 2) as a means of important news broadcasting during the transfer of the main story.

In the second part of the research, written television speech problems are systematized as a consequence of 1) its system properties in the plane of the screen; 2) problems of TV editors language training; 3) active trends in the language development. Also in this part of the article universal semantic and stylistic quality control methods when preparing text for broadcast are considered.

Keywords: subtitle, information compression, media etiquette, spelling trends, format standard of speech problems.

Note

Kratkaya russkaya grammatika [Brief Russian Grammar]. Moscow: Russkiy yazyk Publ., 2002. § 592−598.

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