Russian News Media Principles in Selection of Platforms for Creating Groups in Social Networks

For citation: Pershina E.D. (2017) Printsipy vybora rossiyskimi novostnymi media ploshchadok dlya sozdaniya grupp v sotsial'nykh setyakh [Russian News Media Principles in Selection of Platforms for Creating Groups in Social Networks]. Mediaskop 2. (in Russian). Available at: http://www.mediascope.ru/2304

© Elena D. Pershina

PhD Student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Manager at Yandex (Moscow, Russia), firstlena@mail.ru

Abstract

News media pay the most attention to the potential traffic from a social network when choosing where to create a group. This traffic is directly linked with the target audience in the social network, not with the total number of registered users. In addition, Facebook is equally as popular with the news media as Vk.com is, although the Russian audience on Facebook is much smaller than on Vk.com. The situation is similar with Ok.ru and Twitter. At the same time, we can already say that the relatively small audience of the Russian segment of Facebook can produce more traffic than Vk.com, especially for high-quality media. High-quality news sources sometimes avoid Ok.ru because of the lack of a desirable target audience. As for overall activity, TV channels and Internet media are the most active part of the media in social networks. Identifying the relationship and making recommendations in this field should help to find a convenient way to convey information to the user. In this we see the main significance of our work.

Keywords: social network, social network page, news media, like, repost.

Notes

Novosti v internete: SMI i chitateli, ofitsial'noe issledovanie kompanii «Yandeks» [News in the Internet: Mass Media and Readers, formal survey conducted by Yandex company]. Available at: https://yandex.ru/company/researches/2014/ya_news

Novosti i SMI [News and Mass Media]. LiveInternet. Available at: http://www.liveinternet.ru/stat/ru/media/

Sotsial'nye seti v Rossii [Social Networks in Russia]. Mail.Ru Group. Available at:  http://corp.mail.ru/media/files/issledovanie-auditorij-sotcialnykh-setej.pdf

 Ofitsial'nyy sayt kompanii «Medialogii» [Official Website of Medialogiacompany]. Available at:   http://www.mlg.ru/ratings/federal_media/

Federal'nye SMI − avgust 2014 [Federal Mass Media - August 2014]. Medialogiya. Available at: http://www.mlg.ru/ratings/federal_media/

Naval'nyy A. (2014) Tainstvennyy i nepoznannyy mir sotsial'nykh setey [Mysterious and Unexplored World of Social Networks]. June, 18. Available at: https://navalny.com/blog/2014/06/18/post_3630.html

Sotsial'nye seti v Rossii segodnya: tsifry, trendy, prognozy [Social Networks in Russia Today: Figures, Trends, Forecasts]. Brand Analytics. Available at: https://br-analytics.ru/blog/?p=276

Mil'chin A.E. (2006) Stat'ya «Massovoe izdanie» [Article "Mass Publication"]. In: Izdatel'skiy slovar'-spravochnik. 3 izd., ispr. i dop. [Publishing Glossary. 3d Edition, Revised and Updated]. Moscow: OLMA-Press Publ.

References

Bentley C.H.(2008) Citizen Journalism: Back to the Future? Discussion paper prepared for the Carnedie-Knight Conference on the Future of Journalism, Cambrige, MA June, 20–21, 2008. Available at: http://cdn.agilitycms.com/centre-for-communication-rights/Images/Articles/pdf/Back-to-the-future-Bentley2008.pdf

Churakov A.N. (2001) Analiz sotsial'nykh setey [Social Media Analysis]. Sotsis 1: 109−121.

Chaffee S. H., Metzger M. J. (2001) The End of Mass Communication. Mass Communication and Society 4(4): 365−379. Available at:  http://www.tandfonline.com/doi/pdf/10.1207/S15327825MCS0404_3

Domingo D., Quandt T., Heinonen A., Paulussen S. et al. (2008) Participatory journalism practices in the media and beyond, An international comparative study of initiatives in online newspapers. Journalism Practice 2(3): 326−342. Available at:  http://www.tandfonline.com/doi/abs/10.1080/17512780802281065

Dyachenko O.V. (2014) Rossiyskie SMI v sotsial'nykh setyakh Facebook i v «VKontakte»: praktiki vzaimodeystviya [Russian Mass Media in the Social Networks Facebook and VKontakte.ru: Convergence Practices]. Mediaskop 4. (in Russian). Available at: http://www.mediascope.ru/1615

Hermida A., Fletcher F., Korell D., Logan D. (2016) SHARE, LIKE, RECOMMEND. Decoding the social media news consumer. Mass Communication and Society 19(4): 815−824. Available at: http://www.tandfonline.com/doi/abs/10.1080/15205436.2016.1174268

Muronets O.V. (2015) Kontent sotsial'nykh setey: tendentsii i zakonomernosti [Content of Social Networks: Trends and Patterns]. Mediaskop 3. (in Russian). Available at: http://www.mediascope.ru/1812

Stefanone M.A., Lackaff D., Rosen D. (2010) The Relationship between Traditional Mass Media and "Social Media": Reality Television as a Model for Social Network Site Behavior. Journal of Broadcasting & Electronic Media 54(3): 508−525. Available at:  http://www.tandfonline.com/doi/pdf/10.1080/08838151.2010.498851