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Mass Media of Mali: Structure, Social Significance and Development Trends

Научные исследования: 


For citation: Sangare C.K. (2016) SMI Mali: struktura, obshchestvennaya znachimost' i tendentsii razvitiya [Mass Media of Mali: Structure, Social Significance and Development Trends]. Mediaskop 4. Available at:


© Sangare Cheickna Kalifa
PhD student at the Institute "School of Journalism and Mass Communication", St. Petersburg State University (Bamako, Republic of Mali),



The article focuses on the development of mass media in the Republic of Mali. The report examines the general conditions in the country and their influence on the media freedom.
The development history and specific features of print media activities are quite elaborate and diverse despite the rather low literacy rate (there are also periodicals in numerous local languages).  
That said, the overwhelming majority of newspapers are non-state. The most popular media in this country is radio. The author attributes this to the low cost of equipment, the opportunity of broadcasting on large areas and to the overcoming of literacy problem.
The report contains the peculiarities of local radio stations' functioning, their typology and legal terms of their activity. Approximately 500 stations are comprehended. Particular emphasis is placed on the television segment of media market which has been actively developing in recent years. In this segment both local state and private (including Pan-African) channels are represented.
The author examines separately the electronic media of Mali which gain more popularity in connection with the expansion of the number of users and the reduction in cost of the Internet services.
This caused the emergence of the multitude of information websites which have become the competitors of the "traditional" media. The article offers a brief analysis of the most visited Internet resources.

Keywords: Mali, media, newspapers, radio, television, electronic media.



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