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Perception of Longreads by Digital Natives

Научные исследования: 
Выпуски: 

For citation: Anikina M.E., Ermoshkina T.A., Iskakov D.Z., Kobzev M.V. et al. (2016) Vospriyatie dlinnykh tekstov pokoleniem «tsifrovykh ostrovityan» [Perception of Longreads by Digital Natives]. Mediaskop 1. Available at: http://www.mediascope.ru/?q=node/2089

 

© Maria E. Anikina
PhD, Associate Professor at the Chair of Mass Communication Sociology, Faculty of Journalism, Lomonosov Moscow State University (Moscow. Russia), maria-anikina@yandex.ru

© Tamara A. Ermoshkina
Master’s degree student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), t.a.ermoshkina@yandex.ru

© Damir Z. Iskakov
Master’s degree student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), disk1102@yandex.ru

© Maxim V. Kobzev
Master’s degree student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), maxkobzev@yandex.ru

© Darya A. Pushkaryova
PhD, Associate Professor at the Chair of Journalism, Lomonosov Moscow State University study facility in Sevastopol' (Sevastopol', Russia), darya_curius@me.com

© Galina B. Shehepilova
Doctor of Philology, Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia) shgg@yandec.ru

 

Abstract

Active growth of Internet penetration in Russia entails some consequences for media audience and research community. It causes shifts in the structure of media consumption and changes of media dominants. For researchers this means the necessity to record the changes in media consumption habits and in the perception of different content by the audience. The article presents the results of the first stage of a qualitative study analysing the attitude young inhabitants of four Russian cities have towards long texts (longreads). The in-depth interviews provide social-demographic data, information concerning the specifics of media consumption and perception of media texts (e.g. – long texts). Regional context realizes itself in a more balanced attitude to information in the mass media. At the same time the empirical study demonstrates the lack of common understanding of the long texts phenomenon which is likely to complicate the practice of editorial boards.

Keywords: media consumption, long texts, long read, digital natives.

 

Notes

Internet v Rossii: dinamika proniknoveniya. Zima 2015−2016 gg. [Internet in Russia: the dynamics of penetration. Winter 2015−2016]. Fond «obshchestvennoe mnenie». 2016. 22 April. Availiable at: http://fom.ru/SMI-i-internet/12610 (assessed: 22.04.2016).

Internet v Rossii: dinamika proniknoveniya. Vesna 2015 [Internet in Russia: the dynamics of penetration. Spring 2015. Fond «obshchestvennoe mnenie». 2015. August, 12. Availiable at: http://fom.ru/SMI-i-internet/12275 (assessed: 16.01.2016).

M’Index. 1-e polugodie 2015. TNS Russia. Availiable at: http://tns-global.ru/ (assessed (17.01.2016).

Skol'ko vremeni rossiyane provodyat v sotsial'nykh setyakh [How much time do Russians spend in social networks]. AdIndex. 2015. 21 May. Availiable at: http://adindex.ru/news/researches/2015/05/21/123757.phtml (assessed: 16.01.2016).

Spisok gorodov Rossii po alfavitu s chislennost'yu naseleniya bolee 100 000 tys. chelovek [The list of cities of Russia with more than 100 000 thousands of inhabitants]. Availiable at: http://www.statdata.ru/spisok-gorodov-rossii (assessed: 16.01.2016).

White D. Not “Natives” and “Immigrants” but “Visitors” and “Residents”. TALL blog. 2008. 23 July. Available at: http://tinyurl.com/4hxvfe (aссessed: 16.01.2016).

 

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